Generally, it's not a wise idea to state, "New to the game and looking to build a clan", when you don't even have an idea of how to add allies... it's like stating, "I'm going to buy a car, but have no money and no clue on how to drive".

Allies, you add allies by asking Facebook friends to join the game, (or if they are already playing), go to the Allies section and the Recruit Allies tab. Then you send them a request by clicking on the box by their name.

I can tell, you're gonna be a reeeeeeeeaaally tough opponent. I smell that brain of yours cooking itself to death on strategic thinking...